50 % 0f Mobile Phone Owners Use Their Devices to Shop Online
According to a recent research report, “Mobile shopping has… completely transformed the way people research and purchase products”
“50% of U.S. mobile phone owners use their devices to shop online or to assist while shopping in stores, finds a new report from Arc Worldwide, advertising agency Leo Burnett’s marketing services arm.”
M-commerce is quickly and decisively changing the traditional shopping experience and posing a serious ultimatum to merchants: deliver valuable mobile experiences or risk losing customers, the report contends.” (emphasis mine)
The report also states, “To reach all types of mobile shoppers, Arc Worldwide says, merchants should address the needs of both customers who are in stores and those on the go.
And it goes on to say, “Mobile gives companies the power to market in a way that no channel ever has before by uniting the power of digital, promotion, retail and database marketing,” Rosen says. “From researching and browsing to buying and recommending, shoppers expect meaningful and useful mobile shopping experiences. The stakes are only getting higher as more and more shopping moves onto mobile.” (emphasis mine)
If you are a business owner and have not considered the impact Mobile Marketing is having and will have on your business, don’t be surprised when your customers don’t come by anymore…
You either go where your customers are or you will be left behind…
Mobile Marketing is here to stay and is getting bigger. You might as well get used to it.
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