Customer Lifetime Value

Can You Measure The Value of Your Customer?


How much would you be willing to invest to get one or more customers per week?

Actually, before you can answer that question, you need to know…

HOW Much Is A Customer Worth to Your business?

In other words, what is the Return On Investment (ROI) that a single customer represents for your business over time?

Because the value of a customer is not just the amount they spend the first time they use your services or buy your products.

 It includes,

      1) The amount of their first purchase of your product or service plus

      2) How many times they come back for more plus

      3) How long they keep coming back for more

This "number" is their "lifetime value" to your business. And it is very important…

Because, once you know this "number", then you can figure out how much you can INVEST in attracting more customers to your business .

To calculate your own ROI for your customers, calculate how much is a customer worth to your business by using this formula:

          Average Sale per customer X Average # of Reorders X Length of Time = Customer Lifetime Value

You may be pleasantly surprised with your result!

Once you realize the real value of your customer, let us know if you need help in attracting a lot more customers…

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