Why Your Online Reviews Are Key To The Success of Your Practice

No matter how “visible” your business is online, if You have BAD reviews on Google Your Practice will suffer .

A “good” online reputation can make the difference between a wildly successful local business or an all-out flop.

It all boils down to the fact that that local businesses are rewarded by who has the most positive reviews showing EVERYWHERE prospects are searching.

No amount of Money Spent on Marketing Will Stop New Prospects from Checking You Out First

Now, advertising only gets people to their computers or Smart-phones where they will search for the business, research the business, their service or product, and read the opinions – testimonials, reviews, comments- of people they don’t even know before they decide to spend money with a business.

Believe it or not, nothing else will help your product or service sell quite like having positive reviews from those that have gained access to your product or used your service.

Don’t believe me?

According to CompUSA and an iPerceptions study, “63% of consumers indicate they are more likely to purchase from a site if it has product ratings and reviews.”

Another study that was featured on PowerReviews.com found that over 70% of Americans say they look at product reviews before making a purchase”

People are more interested in what others like them have to say than anything you could ever say about your product or service.
 
On a recent survey conducted by BrightLocal.com, we see the growing trend and impact online reviews have on those people searching for a local business…
 


Key Findings of this survey

  • 92% of users will use a local business if it has a 4 star rating.
  • 72% of consumers will use a local business if it has a 3 star rating.
  • 27% of users will use a local business if it has a 2 star rating.
  • 13% of users will use a local business if it has a 1 star rating.
“So for local business owners, you can clearly see the value in having a strong online reputation and how moving the needle from 2 stars to 3 or 4 stars has the potential to win you a lot of new customers.”

They go on to state that…”it’s clear that local businesses cannot afford to let their online reputation slip as any negativity will directly impact customer acquisition & revenue”.
 
In fact their overall conclusion is that “Local consumers are placing more trust in online reviews than ever before.  88% (vs. 79% in 2013) trust them as much as personal recommendations.”

  • 57% of consumers will visit a local business website after reading a positive review
  • 72% of consumers will take some sort of action after reading a positive review- visit their website, continue to shop around or give the business a call
And one of the main findings of the survey is that reviews matter most for people searching for health care professionals!
 
In fact they conclude that “Local businesses which offer a service that is most likely to affect our health, well-being / safety, or comfort, are those which we feel reputation is most important for. It is businesses that offer a leisure service for which this matters least.”

It does make sense, doesn’t it?

So, if you don’t have a 5 Star Reputation Online yet…now is the time to get started. It’s a process that will guarantee that more people looking for your service will CHOOSE you…Not your competitor.

Let us know if we can help in this process to Build, Monitor, Manage and Market your 5 Star Reputation online.
 
Once we help you build your 5 star reputation we will market it for you via Text, Images and Videos that will show everywhere your prospects could be looking for you.

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